01
Organic search growth
Search Console trends over comparable periods, rather than convenient one-off ranking screenshots.
How we evaluate SEO
Rankings matter. But they are not the whole business story.
One landing page can rank for many related queries. That is why we prefer to evaluate SEO through the combined lens of organic search growth, landing-page visibility and actual enquiry generation.
02
Landing-page visibility
Commercial, utility and niche pages are evaluated as organic entry points in their own right.
03
Business enquiries
Where traceable, we separate organic enquiries from paid leads instead of blending the two.
01
Case study
Tempcon
Industry: Industrial Cooling Equipment · Industrial Chillers, Industrial Air Conditioners, Panel ACs, Crane ACs and other industrial cooling solutions.
B2B ManufacturingTechnical SEOLead GenerationWordPress
Starting point
The website was primarily a branding and information platform, with effectively no identifiable organic enquiries. As the engagement progressed, Dimensions also upgraded the older WordPress setup to a more standardised GeneratePress-based website.
SEO architecture
We expanded the site beyond the main product pages to create a broader search footprint.
- Product-specific landing pages
- Application-focused content
- Geography-specific landing pages
- Utility pages and calculators
- Industrial-buyer resources and improved lead capture
May 2025 monthly clicks
1,280
Oldest comparable retained period
Current monthly clicks
1,700
Approximate current monthly organic clicks
Organic click growth
33%
Approximate increase over the comparable period
Non-paid enquiries / month
8
Approx. 3 forms + 5 WhatsApp enquiries
Landing-page performance
Commercial volume, utility intent and niche value.
The examples below deliberately mix mainstream commercial pages with utility assets and lower-volume, high-value industrial requirements.
| SEO landing page | Organic clicks | Google Search impressions |
|---|---|---|
| Panel AC | 2,091 | 139,720 |
| Panel AC Heat Load Calculator | 1,825 | 53,761 |
| Chiller Inspection Checklist | 486 | 44,298 |
| Crane AC | 270 | 27,166 |
Performance figures are from Google Search Console for the available reporting period from May 2025 onwards. These selected pages currently achieve first-page Google visibility across India for their relevant searches.
Why the Crane AC page matters
Crane AC is a niche industrial requirement with much lower search volume than broader HVAC categories. Lower traffic can therefore still represent highly relevant B2B search intent.
From visibility to enquiries
SEO became a lead-generation channel.
- Approximately 3 organic form enquiries per month
- Approximately 5 WhatsApp enquiries per month
- WhatsApp enquiries are primarily through the Panel AC page, without a specific paid search campaign for that page
- Approximately 5 additional form leads per month come through Google Ads and are tracked separately
02
Case study
Jaggi Earthmovers / JEMparts
Industry: Heavy Equipment Spare Parts. Dimensions began working with the business around mid-2023, when JEMparts had no website and no existing organic search footprint.
Large Catalogue SEOTechnical ProductsWooCommercePan-India Search
Building search infrastructure
- Approximately 4,800 product / parts pages catalogued
- Around 2,000 pages individually SEO-optimised with content
- Descriptions, specifications and structured data created
- Category / subcategory architecture built for discoverability and crawlability
- Pages structured around part numbers, applications and equipment compatibility
Designed around the buyer
Spare-parts purchasers often need the correct component quickly. We therefore moved away from paragraph-heavy WooCommerce short descriptions and used structured product-information tables prominently, while detailed content further down the page supported SEO.
May 2025 monthly clicks
385
Oldest directly comparable retained period
Current monthly clicks
653
Approximate current organic clicks
Organic click growth
70%
Approximate increase over the retained comparable period
Average Google position
8.7
For the selected Search Console period
High-intent search visibility
Organic discovery is not restricted to the company name. Traffic comes from exact part numbers, category searches and technically specific buyer queries.
Catalogue pages as entry points
Thousands of individual catalogue pages collectively contribute to organic discovery, reducing dependence on only a handful of broad keywords.
| Organic landing page | Clicks |
|---|---|
| Excavator Parts category | 234 |
| Blower Motor Resistor 0778001130 | 116 |
| HP Filter 3629002 | 88 |
| PC300 Fan Belt 04120-21761 | 76 |
| Kobelco Hydraulic Filter LC52V01007R100 | 72 |
| Mitsubishi Belt 546-5810 | 65 |
| Volvo 140 Fan Belt 14881276-A41 | 55 |
Search → WhatsApp
Conversion path designed for the category.
JEMparts was deliberately not treated as a conventional ecommerce website. Product pages let buyers enquire/order directly through WhatsApp so they can confirm availability, compatibility, price or logistics before purchase.
Lead reporting is kept honest
WhatsApp conversations go directly to the client’s account, so an artificial monthly conversion number is not quoted. The client has confirmed that these enquiries do convert, often over a longer B2B buying cycle.
03
Case study
Content & Brand Communication
Our SEO work is backed by a broader content capability: understanding complex businesses, turning technical subjects into useful communication, and executing consistently across enterprise content, search assets and brand campaigns.
Enterprise B2BTechnical ContentSEO Content at ScaleBrand Communication
SEO needs more than keywords.
It needs enough subject understanding to create pages people can trust, enough consistency to build topical depth, and enough brand sensitivity to make the business feel credible after the click.
Different industries. A repeatable strength.
The engagements below span enterprise technology and industrial manufacturing, but the recurring requirement is the same: research, simplify, structure and communicate without flattening the subject.
Uneecops
Information Technology (IT) Services & Consulting
Work done
BlogsWebsite contentLanding pagesCase studiesWhitepapers
Jun 2022 – Mar 2024Approx. 21 months / nearly 2 years
13–14 pieces/monthDuring the months in which content was actively commissioned
135 piecesSEO content delivered
~69,550 wordsApprox. commissioned content volume
~88 themesDistinct primary keyword themes targeted
Main challenge
- Technical subject
- Enterprise / B2B audience
- Heavy research
- Simplifying complex information
Estimated SEO impact25–50%+ expansion in non-branded organic search visibility / keyword footprint, driven by 135 SEO-focused content assets across high-value enterprise technology clusters.
View representative content tracker ↗
SilverTouch
Information Technology (IT) / IT Services & Consulting
Work done
BlogsWebsite pagesProduct / solution pagesCase studies
Feb 2023 – Aug 2024Approx. 18 months
5–8 pieces/monthAverage content volume
108 deliverablesTotal distinct content delivered
Main challenge
- Understanding ERP solutions
- Writing for decision-makers
- Simplifying technical information
- Maintaining technical accuracy
Estimated SEO impact25–40% growth in non-branded organic search visibility / keyword footprint.
View representative content tracker ↗
Gibraltar
Engineering / Manufacturing · Air springs
Work done
Social media creativesCampaign conceptsPrint / OOHEditorial contentEvent communication
5+ monthsDuration of association
Main challenge
- Technical industrial product
- B2B audience
- Communicating engineering USPs visually
- Maintaining brand consistency
Campaign highlight
“Reliability on the Move”
- Print ad published in Motor India and Aloron by the Bengal Business Council
- Outdoor ad on the National Highway
Why it was effectiveIt is helping Gibraltar position itself as a “Reliable” Indian brand serving a global market alongside globally renowned big brands.
APPSeCONNECT
SEO content delivery engagement
Jan 2025 – Feb 2026Approx. 14-month span
13 monthsActive content months represented
~10 pieces/monthAverage across the engagement
~11 pieces/monthAverage in active delivery months
133 piecesActually delivered through Jan 2026
153 in trackerIncludes 20 Feb 2026 items still planned / PD
Estimated SEO impact30–40% growth in non-branded organic search visibility / keyword footprint.
About the estimated SEO-impact figures: they are presented as directional estimates for the content engagements above, not as audited Google Search Console attribution. Delivered and planned items are kept separate where the tracker distinguishes them.
Common thread
What stays consistent across very different assignments.
The subject matter changes. The operating strengths do not.
01
Strong B2B & technical understanding
Comfort with specialised products, services and enterprise subjects.
02
Simplifying without diluting accuracy
Complex information made clearer without turning it generic.
03
High-volume, consistent execution
Content delivery sustained across long-running engagements.
04
SEO built around buyer intent
Search strategy shaped by what a real prospect is trying to find.
05
Building visibility from the ground up
Creating discoverability where little or no organic footprint existed.
06
Turning websites into lead-generation assets
Visibility connected to enquiry paths rather than treated as an end in itself.
07
Full-search-journey content architecture
Product pages, landing pages, applications, regional pages, utilities, blogs, case studies and whitepapers.
08
SEO + usability + information architecture
Content structured to work for both Google and actual buyers.
09
Research-heavy content for decision-makers
Enterprise communication grounded in subject understanding.
10
Brand communication beyond SEO
Campaigns and communication built around clear, ownable positioning.
11
Measurable, business-oriented approach
Performance framed around visibility, entry pages, leads and business relevance.
The takeaway
We prefer proof of a working SEO and content system over a long list of ranking claims.
For your business, the next meaningful step is to translate this approach into a site-specific roadmap: what should rank, which pages should become organic entry points, what should be built or improved, and how enquiries will be tracked.