Which part number?
Understand the exact requirement before the first call.
CASE STUDY · SOCIAL MEDIA MARKETING
Dimensions Social Media Portfolio.
A Balance Between Creativity & Leads.
A consolidated Dimensions Digital case study
We don’t treat social media as a monthly exercise in filling content calendars. We use different platforms for different business outcomes — from creating demand and generating enquiries to building B2B authority and supporting search visibility.
SOCIAL MEDIA, USED DIFFERENTLY
One channel cannot do every job.
MetaCreate desire & drive bookings
WhatsAppTurn interest into enquiries
LinkedInBuild B2B authority & reach
YouTubeCreate searchable video assets
4 use casesCREATIVE + PERFORMANCE
~150
WhatsApp leadsgenerated every week
~10%
Qualified leadsfrom Jaggi enquiries
63,260
LinkedIn reachfor Ghosh Exports
THE CONTEXT
Social media should do more than keep a brand active.
Different businesses need different outcomes from social media. A homestay needs aspiration. A spare-parts dealer needs enquiries. An exporter needs authority. An industrial manufacturer needs technical visibility.
Our role is to identify that objective first, then build the creative format, platform strategy and campaign around it.
We start with the business objective — not with a template.
OUR APPROACH
Creative thinking, channel fit and measurable action.
The execution changes from client to client. The underlying logic does not.
01
Make It Noticeable
Turn available brand assets into content people will stop for.
02
Choose The Right Channel
Use each platform for the job it is best positioned to perform.
03
Connect It To Business
Move from views and reach toward enquiries, authority or discoverability.
OUR CLIENTS & EXPERTISE
Tailored strategies for distinct industry goals.
Every brand requires tailored channel execution matching its target audience and domain visual style.
Poilligram
Social Media Marketing with special focus on emotional reels for the Bengali diaspora
Pine & Peace
Facebook and Instagram Marketing For Lead Generation
ISR Infomedia
LinkedIn Thought Leadership & keeping in touch with industry stakeholders for business opportunities
Ghosh Exports
LinkedIn Ads and Thought Leadership
MacJ
Meta and YouTube Videos
01
CASE STUDY 01 OF 04
Pine & Peace
HOSPITALITY · META
Creating demand when premium visual assets were limited.
The property was attractive. The available photographs were not always ad-ready.
Instead of treating that as a limitation, we polished the client’s original images with AI and transformed them into attention-worthy reels. The objective was not to manufacture a different property, but to present the real property more effectively on a visual-first platform.
Those reels became campaign assets for Meta advertising, helping Pine & Peace generate both engagement and booking enquiries.
Playable ReelCreative execution
Original property imagery refined into an attention-worthy social reel.
Meta Ads Manager · campaign proof for booking lead generation.
02
CASE STUDY 02 OF 04
Jaggi Earthmovers
EXCAVATOR SPARES · META
Turning social media into a lead-generation channel.
The brief was explicit: this could not be only a branding exercise.
We combined product-led brand communication with performance advertising. Click-to-WhatsApp ads created a direct route from discovery to conversation, while structured Meta forms helped capture the buyer’s requirement before the sales team made the first call.
For a specialised B2B product category, that meant social media was no longer only a visibility channel. It became a customer-acquisition channel.
CLICK-TO-WHATSAPP RESULTS
Interest moved directly into sales conversations.
~150leads every week
~10%truly qualified leads
Is it required immediately?
Identify the urgency of the potential buyer.
Which excavator model?
Give the sales team useful context before follow-up.
03
CASE STUDY 03 OF 04
Ghosh Exports
INDUSTRIAL WORKWEAR · LINKEDIN
Building authority without looking like another generic B2B feed.
For Ghosh Exports, credibility mattered as much as reach.
We deliberately moved away from generic product graphics and created LinkedIn-first communication with something specific to say to industry professionals. The creative direction was designed to position the company as an informed manufacturer and exporter, not merely another supplier posting catalogue visuals.
That organic authority-building approach was supported with LinkedIn advertising to put the brand in front of a relevant professional audience.
63,260campaign reach
23clicks generated
LinkedIn Campaign Manager · paid brand-awareness performance.
04
CASE STUDY 04 OF 04
Tempcon
INDUSTRIAL COOLING · YOUTUBE
Using YouTube as more than a social media channel.
FROM TECHNICAL INFORMATION TO SEARCHABLE ASSET
One video. More than one job.
01 / INPUT
Technical product information
02 / FORMAT
Presentation-style YouTube video
03 / VALUE
Searchable organic video asset
YouTube can support social communication and organic visibility at the same time.
For industrial cooling company Tempcon, we created presentation-style videos around products and technical solutions. The format makes complex information easier to consume while giving the company an additional video asset within the Google ecosystem.
The strategy connects social media execution with the wider SEO programme instead of treating YouTube as an isolated channel.
THE TAKEAWAY
Different platforms. Different objectives. One principle.
01
Creativity must solve a constraint.
Pine & Peace shows that limited source assets do not have to result in forgettable social content.
02
Performance must create action.
Jaggi Earthmovers demonstrates how Meta can move specialised buyers from discovery to qualified conversations.
03
Channel choice must fit the business.
LinkedIn builds B2B authority. YouTube can extend technical content into searchable organic assets.
What should social media do for your business?
Build visibility. Generate leads. Build authority. Or do all three with the right channel mix.